About Us

Elefaniti means “elephant” in Fijian, where the idea for our brand was conceived. Elephants are tied up when they are young. As they grow, they do not realize that they have the power to break free. They believe they are forever captured. These emotionally advanced beings are just like us. How many of us similarly suffer from the conditioning of mental health, and allow it to control and define our lives? Our goal is to encourage you to share your personal stories and accomplishments with the battle against mental health, to live a better life and to help others who may feel alone in this fight.